"Coca-Cola Great Britain continues to invest in football at all levels and is one of the game's biggest supporters on both a domestic and international level. Crowds for League matches are at their highest levels for 50 years and the three divisions enjoy a higher media profile than at any point previously thanks to the comprehensive coverage they receive on Sky Sports, BBC Sport and across the sports media. "Coca-Cola Great Britain has played an important role in the recent growth of the world's original league football competition. "Coca-Cola Great Britain has invested heavily in the Football League since 2004 and created innovative, high-profile promotional campaigns to raise awareness of the Football League and its 72 clubs and generate excitement amongst its fans – such as the 'Win A Player' promotion and 'Club Colours' national TV advertising campaign. "The Football League would like to thank Coca-Cola for their support and continued commitment. "Both the Football League and Coca-Cola Great Britain have valued their six-year relationship and both parties are committed to continuing discussions about an ongoing commercial partnership," read a joint statement from the Football League and Coca-Cola Great Britain.
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